Coach Is the Latest Label to Ditch Fur

Luxury label Coach is joining other major designers – including Burberry, Armani, Gucci, and Vivienne Westwood – in banning fur from all its collections.

 

 

The brilliant news that the brand will completely phase out fur in time for the debut of its autumn 2019 collection comes after over a decade of PETA US–led protests, shareholder resolutions, in-person meetings, and other efforts.

Recognising that fur isn’t fashionable, sustainable, or ethical, Coach Brand President and CEO Joshua Schulman told The Business of Fashion, “We’re doing it because we believe it’s the right thing to do.” He also said the company can “more than satisfy”  its needs with faux fur.

 

Jo-Anne McArthur / #MakeFurHistory

 

More than 85 per cent of the fur sold today comes from fur farms, where minks, raccoons, foxes, rabbits, and other animals suffer greatly. Being locked up for their entire short lives in horrendous conditions – far from their natural environment and with no opportunity to play, find food, jump, or run – often drives these inquisitive, intelligent animals insane. Fighting, self-mutilation, and cannibalism are common.

At the end of this living nightmare, they’re killed using gruesome, painful, terrifying methods such as electrocution, gassing, and poisoning.

The fur industry is headed for the history books, and the vast majority of people, including consumers and designers, don’t support it. PETA hopes Coach will now make the compassionate decision to ditch angora, mohair, leather, and other cruelly obtained materials from its designs.

 

Source: https://www.peta.org.uk/blog/coach-latest-label-ditch-fur/

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