The brilliant news that the brand will completely phase out fur in time for the debut of its autumn 2019 collection comes after over a decade of PETA US–led protests, shareholder resolutions, in-person meetings, and other efforts.
Recognising that fur isn’t fashionable, sustainable, or ethical, Coach Brand President and CEO Joshua Schulman told The Business of Fashion, “We’re doing it because we believe it’s the right thing to do.” He also said the company can “more than satisfy” its needs with faux fur.
More than 85 per cent of the fur sold today comes from fur farms, where minks, raccoons, foxes, rabbits, and other animals suffer greatly. Being locked up for their entire short lives in horrendous conditions – far from their natural environment and with no opportunity to play, find food, jump, or run – often drives these inquisitive, intelligent animals insane. Fighting, self-mutilation, and cannibalism are common.
At the end of this living nightmare, they’re killed using gruesome, painful, terrifying methods such as electrocution, gassing, and poisoning.
The fur industry is headed for the history books, and the vast majority of people, including consumers and designers, don’t support it. PETA hopes Coach will now make the compassionate decision to ditch angora, mohair, leather, and other cruelly obtained materials from its designs.
Lauren Wills | Oct 19, 2018 A new billboard is urging Chicago residents to boycott the fashion brand Canada Goose, which is notorious for its coyote fur-trimmed and goose feather stuffed jackets. The ad, created by animal rights group PETA, is located near the retailer’s flagship store in Chicago, and shows an image...
Lauren Wills | Nov 11, 2018 Luxury fashion designer Jean Paul Gaultier says he will ditch fur, deeming the animal fur industry “absolutely deplorable.” Announcing the news on French television last night, the haute couture and prêt-à-porter designer promised to ditch fur from all collections from this point onwards. The decision follows years of campaigning by animal...